first_img 39SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr People are emotional. We love to feel things (if you don’t think you’re emotional, just watch The Fox & The Hound). That’s why companies like Apple and Under Armour succeed in traditional advertising.Apple taps into our shared need to have the best and be the best; their 1984 commercial is still one of the most renowned because it connects with our desire to be our own instead of just followers. Their products are no longer necessarily the most high tech on the market, but they’re the only ones that make us feel elite and cutting edge.Under Armour taps into something every athlete experiences­: perseverance through long hours, and a lot of sweat. It’s not glamorous by any means, but it is relatable. It makes the consumer, “If I wear Under Armour, I can train until I’m the best.”These traditional campaigns miss something though – the ability to connect, not just relate. Social Media dissolves the fourth wall and allows the humanization of brands, which is a huge marketing opportunity.How can credit unions benefit from not just traditional advertising, but social ­­­­media as well? By nature, credit unions aren’t about the products and services they offer, as much as they are about helping their members and giving back. You aren’t just selling an auto loan, you’re granting someone transportation to a new job. continue reading »last_img read more

first_imgOnWednesday, transport groups – including taxis, vans and even tricycles – in thecity and province of Iloilo announced they would be joining the nationwidetransport strike. ILOILOCity – Public and private school classes in all levels here are suspended onSept. 30 due to the nationwide transport strike. Fearingthat the strike could paralyze the city, Treñas said he would have aninter-agency meeting with various government bodies today. Preparations will bediscussed. Butwhile he ordered the suspension of Monday’s classes, Treñas made it clear inExecutive Order No. 89 issued yesterday that it would be business as usual atcity hall. Thejeepney started as remodelled army vehicles left behind by US forces afterWorld War II, and became a showcase of Filipino ingenuity and resourcefulness. Inordering the suspension, Mayor Jerry Treñas said he wanted to minimize theinconvenience that the public, especially students, parents and guardians,school faculty and staff, would suffer. Thephase out of jeepneys 15 years old or older is part of the government’stransport modernization program which aims to minimize air pollution andimprove public transport safety. Heprojected a “95 percent” participation in the strike, including some 5,000tricycles of 22 associations. The transportstrike will start at 12:01 a.m. of Sept. 30 and would end at midnight,according to Edgar Salarda, president of the Pinagkaisang Samahan ng mga Tsuperat Operators Nationwide – Panay which is a member of Alyansa Kontra PUV PhaseOut-Panay.center_img Thereare over 6,000 passenger jeepneys in the city and province of Iloilo, he added. Italso tapped the help of the Philippine Army, Iloilo City Police Office, Bureauof Jail Management and Penology, and Department of Public Works and Highwayswhich all have transport assets such as trucks to ferry stranded people. PHOTO BY IAN PAUL CORDERO/PN However,according to the Alyansa Kontra PUV Phase Out-Panay, a new broad alliance ofvarious transport associations, it would economically displace thousands ofjeepney drivers, operators and their families. Inprevious transport strikes, the city government mobilized its various vehiclesto transport city government workers. Thetransport strike is a protest against the government’s plan to phase out oldjeepneys by July 2020. Mainlypatronized by low- to middle-income passengers, it has become the core ofPhilippine public transport./PNlast_img read more