first_imgBy Max Jenvey of Oxxygen Marketing Partnership, a strategic management agency that delivers business acceleration processes and brand development within the foodservice, bakery and convenience retail sectors.One of the greatest challenges facing the fresh bakery world is production versus waste. So how do you strike the right balance between quality, speed of service and a minimal credible display; not forgetting busy customers who mostly want to grab and go? This is also your greatest opportunity as over 50% of these food-to-go customers are visiting in-store bakeries within convenience stores or high street bakers at least twice a week (him!).Our colleagues at him! also found out that 60% of these customers are female and19% of them are at-home mums who are looking for eat-in zones in cafés, bakeries and convenience stores. This is your golden ticket to increase their dwell time and average spend so what’s next?First things first the seating area: the most important consideration is table size and layout, as customers might have buggies with them, but at the same time you need to make best use of the space. You need to measure the size of the area dedicated to seating and arrange an efficient number of seats (him! CTP shopper insights).At-home mums or retired greys might only intend to sit down with a cup of coffee, but don’t have any budget in mind. You need to take full advantage of their mind-state and drive impulse to increase spend. Arrange your sweet pastries next to the coffee machine, as 30% of coffee customers are attracted by meal deals such as muffins, cakes and pastries (him! CTP shopper insights). Furthermore this is reflected across all sectors; from high street bakers to forecourt and café to convenience.Ensure your point of sale is visually stimulating and appealing. Great product shots of sausage rolls, Cornish pasties and mouth-watering Danish strategically located around the seating area will influence future purchase decisions.One cautionary note: make sure you send a member of staff out to tidy the seating area at least every 15 minutes as cleanliness ranks number two in terms of customer satisfactionlast_img read more

first_imgNew Delhi, Feb 13 (PTI) Senior Congress leader Anand Sharma tonight alleged that he was attacked physically by ABVP activists in JNU campus when he was returning with Rahul Gandhi after attending a protest meeting held by students there.Sharma, Deputy Leader of Congress in Rajya Sabha, told PTI that the SPG had to take Gandhi out by an alternate vehicle as the alleged attackers had surrounded the vehicle of the Congress Vice President as well.The “attack” took place some distance away from the place where the meeting was held at the varsity campus with the ABVP activists using “cover of the darkness,” he claimed.”There was a bleeding from my left ear following the attack and I also suffered some cuts,” Sharma said, adding his personal security officer too was “pushed from behind” by the attackers.The former Union Minister said he was a “few steps” behind Gandhi.He said his PSO has lodged a complaint with police.”Differ with us, but you have no right to attack us,” he said, while slamming his attackers. PTI SPG ENM AKKlast_img read more