first_img 39SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr People are emotional. We love to feel things (if you don’t think you’re emotional, just watch The Fox & The Hound). That’s why companies like Apple and Under Armour succeed in traditional advertising.Apple taps into our shared need to have the best and be the best; their 1984 commercial is still one of the most renowned because it connects with our desire to be our own instead of just followers. Their products are no longer necessarily the most high tech on the market, but they’re the only ones that make us feel elite and cutting edge.Under Armour taps into something every athlete experiences­: perseverance through long hours, and a lot of sweat. It’s not glamorous by any means, but it is relatable. It makes the consumer, “If I wear Under Armour, I can train until I’m the best.”These traditional campaigns miss something though – the ability to connect, not just relate. Social Media dissolves the fourth wall and allows the humanization of brands, which is a huge marketing opportunity.How can credit unions benefit from not just traditional advertising, but social ­­­­media as well? By nature, credit unions aren’t about the products and services they offer, as much as they are about helping their members and giving back. You aren’t just selling an auto loan, you’re granting someone transportation to a new job. continue reading »last_img read more

first_imgLog in with your social account LOG INDon’t have an account? Register here Topics : Linkedin Google Forgot Password ? Facebook The omnibus bill on job creation currently being deliberated at the House of Representatives (DPR) proposes some changes to requirements and licensing procedures that will make it easier for investors to enter the aviation business.The bill, if approved in its current form, will amend a number of articles in Law No. 1 of 2009 on aviation, which stipulates requirement and procedures for obtaining licenses to set up an airline company. In total, the bill amends 74 articles and removes 19 others in the Aviation Law.Transportation Minister Budi Karya Sumadi said in Jakarta on Friday that the omnibus bill, for example, eases the requirement for the minimum number of aircraft an airline should own and operate to ensure that more investors would enter the business, thereby creating a more competitive aviation market.“In the aviation industry, we cut the number [of require… Indonesia omnibus-bill job-creation aviation license ownership Regulations Transportation-Minister-Budi-Karya-Sumadilast_img read more