first_imgExperian’s new service helps charities reduce mailings to ‘goneaways’ About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Consulting & Agencies Individual giving Keeping track of supporters’ current addresses is hard work. According to government statistics, more than 12% of the UK population move house each year: this is about 18,000 people every day. Where goneaway data is identified from returned mail, it can take months to receive, collate, capture and load the information before it is ready for use as a suppression list. Absolute Movers helps solve this problem by making goneaway data available much faster; the company has identified over 3.5 million new movers in the last six months alone.Sue Tomalin, Data Quality Consultant for Experian’s Marketing Services division, believes that the speed with which goneaway data can be made available is essential for charities. “On average,” she said, “an individual receives 13 pieces of direct mail per month, so if there is a four month delay in identifying a single mover, 50 wasted mail packs will have been sent to their old address. Absolute Movers has been developed by Experian to address this specific weakness in the suppression data currently available to the charitable sector.”In addition, Absolute Movers keeps up-to-date with people who temporarily move house and then return; for example, students who move away for the period of their study and work secondments.Absolute Movers is available from Experian and through Experian Intact, the online data cleansing service. Information solutions company Experian has launched ‘Absolute Movers’, a service to help charities keep track of donors who move home and changing their address.Absolute Movers is designed to help charities improve the effectiveness of their direct marketing campaigns by reducing the waste created by mailing individuals who have moved home, or ‘goneaways’ in the jargon.Experian claims that its unique data is updated and made available more quickly than other consumer suppression services currently available. Advertisementcenter_img Howard Lake | 25 March 2004 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1last_img read more