first_img Tagged with: Individual giving TDA The National Trust has selected direct-to-digital agency TDA to help it encourage members to remember the charity in their will. The agency won without a pitch because of its research into legacy fundraising.Initial activity will involve a test campaign targeting a segment of the charity’s membership base.“TDA impressed us with its specialist insight and experience in legacy fundraising,” said Alasdair Akass, Legacy Manager at The National Trust. “The team’s fresh and original approach to proposition development and creativity made the appointment an easy decision”.www.tdaltd.com  25 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 21 March 2008 | News National Trust appoints TDA to revitalise member legacy activitylast_img read more