first_img Bettingexpert crowns TheTrollmanSha World Tipster Champion  July 2, 2020 Better Collective cautious on quick recovery as COVID drags growth momentum August 25, 2020 As the hugely successful and deeply engaging SBC Digital Summit drew to a close, Jesper Sogaard, CEO & Co-founder of Better Collective, sat down with SBC Managing Director Andrew McCarron to discuss what the future landscape looks like for affiliates. He emphasised that when it comes to gaining the trust of the public, establishing and abiding by a regulatory climate is increasingly important. He stated: “We all know responsible gambling is really high on the agenda right now in all societies. There has been a trend, especially in Europe, that within the igaming world we’ve been aggressive in how we have been marketing our products, there’s fierce competition so it’s natural. “But, societies are fed up with the amount of advertising, which will pose a threat to our overall industry and that brings me back to responsible gambling, because ultimately it is what we as an industry need to make sure we have under control.” Sogaard also revealed how Better Collective has sought to navigate through the COVID-19 crisis, revealing that it has taken a universal approach as a company. He said: “We were fairly quick to make the decision that we wanted everyone to work from home, obviously listening to the guidelines in each country, which have been very different. We have a setup across our network where it was fairly easy to execute.“I’m quite impressed by how well it has gone, people are coping extremely well, as most people have experienced you can accomplish a lot by virtual conferencing.” Operationally, he went on to detail that the lack of sports is what has had the biggest impact on their business, detailing that they have placed a heightened focus on esports and have benefited from timely acquisitions of businesses in the sector. Sogaard affirmed his belief that punters that have moved over to esports in the absence of live sport will remain engaged in the sport even after the resumption of mainstream sports. Share Submit Better Collective Spotlight: How is driving engagement through YouTube July 30, 2020 StumbleUpon Related Articles Sharelast_img read more

first_imgI’ve become incredibly intrigued by this Oklahoma State team over the last few weeks. They have somehow simultaneously put the dagger into the air raid offense era in Stillwater and not destroyed my hopes that they can win a second Big 12 title in the last five seasons.How is that possible? Well, it’s because I feel like we’re looking at this team (and probably the last couple of teams and next few teams) all wrong. I laid that out on Thursday.That leads us nicely into Tuesday’s poll question. I asked you guys how confident you were Oklahoma State will win the Big 12 this season. That’s a tough question, because there’s so much we don’t know and “confidence” is measured at different levels for different folks.Anyway, this is what the poll turned up.Screen Shot 2015-09-25 at 9.20.53 AMIt’s understandable. But in a league so full of elite offenses, I feel confident in what Oklahoma State is doing. Football always has been and always will be won by good (or opportunistic) defense and running the football (or throwing it two yards and calling it a pass even though it’s essentially a run — see 2011). Oklahoma State seems pretty intent on doing those two things.So why am I so confident in Oklahoma State despite a mildly lackluster performance in nonconference play? Look at this lede from Jake Trotter when talking about the Big 12 earlier this week.The proud defensive traditions of Oklahoma, Texas and TCU were on the backpedal in their final nonconference tilts Saturday. The Sooners continued to bleed yards against anyone operating a spread. The Longhorns have now surrendered more points than any Big 12 defense not named Kansas. And the Horned Frogs lost a fifth defensive starter for the season before getting a scare from SMU.The Big 12 has always been an offensive-minded league. But if the nonconference games were any indication, that might be the case more than ever as league play kicks off this weekend. In other words, get ready for shootouts.Baylor hasn’t fared much better, either, despite facing much inferior competition. The Bears were hoping they would field their best defense under Art Briles, headlined by a pair of special talents in defensive linemen Shawn Oakman and Andrew Billings. So far, the Baylor defense has been anything but special, giving up three first-half touchdowns to both SMU and Lamar.It sounds crazy, but OSU is going the opposite direction of most of the big time teams in the Big 12.[1. Am I ignoring this? yes, I am. Stats are for losers.] Gundy knows the formula and has built a team to execute it. Oklahoma State must finish at the top of the league in per game turnover margin.Strangely, it’s the non-elite teams that worry me most right now. Texas tomorrow is terrifying. Iowa State in November? Don’t even want to talk about it. West Virginia in a couple of weeks? Egads.OSU might not win the Big 12 this year, but at least it has a plan in place to do so. It feels like some of these other squads are just throwing their hands up in the air and saying, “hope we score enough points!” And as Pokelahoma pointed out here in the comments, this plan was set into motion a long time ago.“We used to divide our scholarships 41-41-3, our 85 scholarships,” Gundy told the Oklahoman, referring to 41 for offense, 41 for defense and three for the kicking game. “Three years ago we went 44-38-3 (with 44 for the defense), and we’ve pushed more scholarships on the defensive side of the ball. It’s a move that we felt like we had to make in order for us to have enough players on that side of the ball to give ourselves a chance to win the Big 12 championship.”Always trying to stay ahead of the curve is something Gundy has never gotten (and will never get) enough credit for.If you’re looking for the comments section, it has moved to our forum, The Chamber. You can go there to comment and holler about these articles, specifically in these threads. You can register for a free account right here and will need one to comment.If you’re wondering why we decided to do this, we wrote about that here. Thank you and cheers!last_img read more